Apple's Foldable iPhone Ultra Expected to Cost Between $2,300 and $2,500
Apple is expected to unveil a foldable iPhone Ultra at a September 8 event, with pricing expected between $2,300 and $2,500 alongside the iPhone 18 Pro and Pro Max.
News · 1 min read · Published 27 July 2026
Written by Emily Carter, US Mobile Editor
Highlights
- Apple's foldable iPhone Ultra is expected to cost between $2,300 and $2,500
- It is expected to be unveiled at a September 8 event alongside the iPhone 18 Pro and Pro Max
- This would mark Apple's highest-ever starting price for an iPhone
Apple is expected to unveil a foldable iPhone at an event on September 8, alongside the iPhone 18 Pro and iPhone 18 Pro Max, with the foldable Ultra model expected to cost between $2,300 and $2,500. That price range would make it comfortably Apple's most expensive iPhone ever, reflecting both the cost of foldable display technology and Apple's typical strategy of pricing first-generation new form factors at a premium.
This follows a pattern our earlier coverage flagged — Apple has historically waited years after competitors establish a new form factor before entering it, and pricing this aggressively suggests the company is targeting early adopters and collectors rather than positioning it as a mainstream flagship replacement.
We'll update this piece with confirmed specifications and final US pricing once Apple officially unveils the device on September 8.