Ford to Reveal "Breakthrough EV" on August 11 in What CEO Calls a "Model T Moment"
Ford CEO Jim Farley has announced the company will reveal a new "breakthrough EV" on August 11, describing it as a genuine turning point for the brand's electric lineup.
News · 1 min read · Published 27 July 2026
Written by Jake Sullivan, US Cars Editor
Highlights
- Ford CEO Jim Farley has confirmed a "breakthrough EV" reveal for August 11
- Farley has described the reveal as a "Model T moment" for the company
- Full specifications and pricing are expected only at the reveal itself
Ford CEO Jim Farley has announced the company will reveal a "breakthrough EV" on August 11, a vehicle he has described as a "Model T moment" — invoking the car that made Ford synonymous with mass-market affordability over a century ago. That specific comparison suggests Ford is positioning this reveal around genuine affordability and manufacturing innovation rather than a halo performance model.
The announcement arrives at a moment when 2026 model-year vehicles are already running roughly $2,000 higher on average than the prior year's typical increase, making an affordability-focused EV reveal a notable counter-move against that broader industry pricing trend.
We'll update this piece with confirmed specifications and pricing once Ford officially unveils the vehicle on August 11.