Google Confirms Pixel 11 Price Hike, Starting Price Set at $899
Google has confirmed price increases across all Pixel devices due to rising RAM and supply chain costs, with the Pixel 11 starting at $899 — $100 more than the iPhone 17.
News · 1 min read · Published 27 July 2026
Written by Emily Carter, US Mobile Editor
Highlights
- Google has confirmed price increases across all Pixel devices
- The Pixel 11 will reportedly start at $899, $100 more than the iPhone 17
- Rising RAM and supply chain component costs are the cited driver
Google has confirmed that all Pixel devices will see price hikes due to a surge in RAM pricing and broader supply chain costs, with the cost of 1GB RAM reportedly jumping from $2.80 last year to $12 in 2026. The Pixel 11 launch event on August 12 in New York City is expected to detail specifics, but early reports point to a starting price of $899 — $100 more than the iPhone 17's roughly $799 price point.
A component cost spike this dramatic — RAM pricing more than quadrupling year-over-year — helps explain why Google is passing the increase directly to consumers rather than absorbing it, a tradeoff most phone makers are reportedly navigating differently depending on their supply chain flexibility.
We'll update this piece with confirmed final pricing once Google officially unveils the Pixel 11 series on August 12.