Ola Electric Loses Sales Lead as Service Complaints Mount
Ola Electric has lost its electric scooter sales lead to TVS and Bajaj, with frequent owner complaints about after-sales service cited as a key factor.
News · 1 min read · Published 24 July 2026
Written by Vivaan Kapoor, Bikes Editor
Highlights
- Ola Electric has lost its sales lead to TVS and Bajaj in the electric scooter segment
- Frequent owner complaints about after-sales service are cited as a key factor
- Buyers are advised to check local service network quality before purchasing
Ola Electric's after-sales service has drawn frequent owner complaints, and the brand has lost its sales lead to TVS and Bajaj — a reminder that electric scooter buyers should check the service situation in their city before buying, regardless of a model's on-paper specifications. Range and price alone increasingly aren't enough to sustain sales leadership if service reliability lags.
This shift illustrates a broader maturing of the electric scooter market: early adopters were often willing to tolerate service friction for cutting-edge range and tech, but mainstream buyers entering the segment now are prioritising the same dependable ownership experience they'd expect from a petrol scooter.
For manufacturers with established dealer networks like TVS and Bajaj, this shift plays directly to their historical strength — something a newer, tech-first entrant like Ola has had to build from scratch alongside its product development.