Samsung Closes the Gap on Xiaomi in India's Smartphone Market
Samsung has narrowed the gap with market leader Xiaomi in India's smartphone rankings, now trailing by just three percentage points of market share.
News · 1 min read · Published 25 July 2026
Written by Rohan Mehta, Mobile Editor
Highlights
- Samsung now trails Xiaomi by just three percentage points of India market share
- Samsung shipped 9.3 million units against Xiaomi's 10.4 million in the latest quarter
- Upcoming Samsung and Apple releases are expected to intensify competition further
Samsung has narrowed its gap with market leader Xiaomi in India's smartphone rankings, now trailing by just three percentage points of market share after shipping 9.3 million units against Xiaomi's 10.4 million in the latest quarter. A gap this narrow means the top position could realistically change hands in a future quarter depending on how each brand's launches perform.
Xiaomi's and Samsung's upcoming releases are expected to challenge each other's lead further, with both brands continuing to invest heavily in the budget-to-mid-range segment where the bulk of India's smartphone volume sits.
We'll continue tracking this rivalry as new quarterly market share figures are released.